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Marketing automation revolution...

Symbol: 9788301195113

Dostępność: 3 szt.

Cena: 109.18

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90.9
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Zamówienia telefoniczne: 501-031-535

Dostępność , płatność i dostawa

Wysyłka w ciągu: 24-48 h od zakupu
Cena przesyłki:
9.49
  • Odbiór osobisty Kraków ul. Ofiar Dąbia 4 0
  • Orlen paczka 9.49
  • Paczkomaty 24/7 9.99
  • Kurier DPD 12.9
  • Paczkomaty 24/7 (POBRANIE) 14.99
  • Kurier DPD (POBRANIE) 14.99
  • Kurier DHL 18
  • Kurier DHL (POBRANIE) 21
EAN:
9788301195113

Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions, but also leaves thousands of footprints on WWW pages, in mobile apps, maps, or transaction systems. All this has resulted in redefining the role of marketing, and placed remarkable challenges before marketers, the solving of which requires not only appropriate technologies, but also a new kind of knowledge.

The book leads the reader through the innovative technology of online marketing in the following areas:

collecting and processing large amounts of user data;

delivering personalized messages across all channels in real time;

process automation;

improving communication between marketing and sales departments.

This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.

Parametry:
Wydawnictwo:
Wydawnictwo Naukowe PWN
Autor:
Grzegorz Błażewicz
Rok wydania:
2017
Oprawa:
broszurowa
Stron:
180
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